In today’s blog we will be discussing perception.
I think I missed mentioning perception in my overall post about the marketing pyramid.
Perception is controlling what your prospect sees therefore controlling the decision that they make, and we do that via websites and landing pages.
For the sake of this blog, I will be referring to landing pages (which are also called sales pages) because in terms of marketing all ads should lead back to a landing page not a website.
The main reason for this is because your website is full of EVERYTHING which makes it hard for you to control your prospects perception which makes it hard for your prospect to make the decision you want them to make, while a landing page has one outcome and that is to sign up for the offer you have specially made for your ideal prospect.
After you know your who, you know the message you want to put out and you have your offer you put it all together on your landing page.
I have an awesome blog post on landing pages here
I can't tell you exactly how to create your landing page because it will be different for your specific prospect, but I will give you the basics of a landing page.
To create a profitable landing page, you need the following:
- Goal Conclusion
- What is the ONE main thing you need Prospects visiting your landing page to do
- EX: sign up for offer, Download eBook....
- How do you make your prospect feel (do you make them feel like you're selling them or do you show them you're helping them)
- Combines self-interest and Curiosity
- A headline Doesn't sell it just Attracts attention
- Add In An Irresistible Offer
- Tell Them How To Get The Offer
- Time Limit Or Supply Limit
- Value Prop
- Why Should They Get This Offer From You Over Anyone Else
- Combines Your Story And Benefits
- Social Proof
- Story Of Your Client Success Stories
- Money Back Guarantees
- Increase Trust And Relieve Last Minute Objections
Jennifer has experience in Journalism, Writing and Editing for National News Networks such as the Globe and Mail. Student of Leading Marketing and Advertising Experts such as Russel Brunson, Dan Kennedy, Joseph Sugarman, and John Caples. Responsible for Sales Letters that have generated over $500,000 in Revenue.