How to structure your autoresponder

The goal of an autoresponder is to get cold prospects to buy your product/ service. 

How we do that is by providing them with value and earning their trust. 

Here is the structure of my whole autoresponder sequence. 

First email: welcome/give download or coupon code

• in this email you introduce yourself with a little story, give them their download or coupon code and end the email building curiosity towards the next 3 value emails 

Second email: First value email 

• An value email helps them solve a major issue your client is having. 
• EX: I did an autoresponder for a aquarium service and their three value emails were based on the 3 major problems people face with their fish tanks and how to solve them 
  • "Proper Cleaning Steps to Follow- To keep your aquarium well maintained and to avoid costly repair fees or the devastation of losing your sea creatures. 
  • The ONE water testing secret that helped my client Alex save his fish from a fatal catastrophe which would of cost him thousands ($$$$) to replace.  
  • One maintenance step to NEVER miss -- everyone thinks it doesn't matter until their tank suffers in health. "
    

Third email: 2nd value email 

Fourth email: 3rd value email 

Fifth email: one-time offer email 

• you give them a one time limited time offer. (ends in 1-2 days) 
  • EX: Book a maintenance and get FREE water testing done on your tank. Expires in 3 days.  

Sixth email: FAQ + limited time offer

• This email talks about the most asked questions 

Seventh email: testimonials + limited time offer 

• Put your best testimonials in this email 

Eighth email: last chance email 

• It's their last chance to get the limited time offer. 

That's it. The autoresponder is a simple yet effective tool that will increase your conversion.